Graco Slim Fit Shocks Market Share: ‘You Have to Wear It’
Slice of Lime, a new line of slim-fit clothing from the Canadian company, is coming to retailers in the U.S. next week, and is already gaining traction in stores.
It’s selling for $25.99 on Amazon, and $26.99 at Staples.
The slim fit suits come in a variety of styles, including a white hoodie with an oversized collar and a blue denim jacket.
The Slim Fit Slimfit, a line of jeans, is priced at $29.99 and available at select retail stores nationwide.
The jeans feature a stretch-woven cotton twill.
“You Have To Wear It” has a similar silhouette as Graco’s Slim Fit line, but it’s much more casual and casual-looking.
Like the Slim Fit, it has a slim waist and leg opening, but the fit is a bit more casual, and the jeans come in both white and blue options.
The clothing is currently only available in the United States.
“Graco is seeing more interest in their Slim Fit product line as consumers see more and more that the Slim fit is what they want in jeans,” said Chris Loparelli, vice president of product marketing at Graco.
The company said that sales of the SlimFit Slimfit are “tremendous.”
The company expects that sales for the line will increase as more people buy it.
“There’s no doubt in my mind that these are the best jeans in the world,” said Loprelli.
“If you want a slim fit that’s really comfortable and really comfortable-looking, this is the slim fit for you.”
Lopreni noted that there’s no shortage of clothing brands in the market that offer slim fit jeans, with Levi’s, Gucci and H&M all offering slim fit options.
“When we first announced the Slimfit Slimfit brand, there was no way to get a slim fitting fit jeans on the market,” Loprizzi said.
“The demand is out there.
We’re hoping to bring that to more people, especially the millennial generation.”
Graco has sold more than 300,000 Slim Fit jeans since launching in 2016, and Loprenelli said the company’s interest in the line has increased.
“Our interest in this line has been growing steadily since we launched,” he said.
The line was also a hit with shoppers at the 2017 Consumer Electronics Show in Las Vegas.
The product was sold out in three minutes, and customers spent $5,000 for each pair they ordered.
The size of the jeans have grown, and Graco said that in the next couple of years, it will sell more than a million of the slim Fit jeans.
Graco also has plans to expand its Slim Fit range of clothing to the U.
“I know that there is an audience for slim fit denim, and it is an interesting concept,” Lopera said.